When You’re At The Crossroads
And The Map Doesn’t Make Sense Anymore

Personal coaching for anyone navigating difficult waters – career transitions, burnout, leadership challenges, or simply feeling stuck and can’t see the way forward.
You’re Here Because…
Something’s not working.
Maybe you’re at a crossroads – facing a decision that feels impossible, a transition you didn’t choose, a moment where everything shifts.
Maybe you’re stuck – knowing you need change but uncertain how, feeling like you’re going through motions without meaning.
Maybe you’re burned out – gave everything to work that mattered and now have nothing left, wondering if you can keep going.
Maybe you’re drowning in imposter syndrome – achieving things but never feeling good enough, waiting to be exposed as a fraud.
Maybe you’re searching for clarity – about purpose, next steps, what actually matters when everything feels urgent.
Maybe you’re ready to lead differently – to develop your leadership while staying true to who you are, not who you think you should be.
You don’t need fixing. You need a thinking partner. A navigator. And outside perspective.
Someone who believes in your capacity even when you don’t.
My Story: Why I Get It
This eye patch? It’s not a costume or a sales gag.
It’s a reminder everyday that I decide my limits, not my disability. That I can rise above the difficulties life throws at me.
I could have let it become an anchor, pulling me into darkness. Instead, I learned to navigate with it, around it, because of it. I learned that you can’t always change the wind, but you can absolutely adjust your sails.

I’ve also navigated:
- Anxiety and Burnout in work I loved
- Career transitions that felt like identity crises
- Leadership challenges in broken systems
- The gap between the impact I wanted and what felt possible
- Moments of “why am I even doing this?”
I’m not here because I have all the answers. I’m here because I’ve been in rough waters and found my way through.
Not perfectly. Not without scars. But through.
And I can help you chart your course too.
What Individual Coaching Offers
Clarity & Direction
- Make difficult choices with confidence
- Untangle complex situations and impossible decisions
- Identify what you actually want (not what you think you should want)
- Create a path forward that aligns with your values

Sustainable Success
- Build genuine resilience (not just “power through”)
- Develop practices that honour your wellbeing
- Create boundaries that protect what matters
- Design work-life integration that actually works FOR YOU
Connection to Nature & Natural Rhythms
- Ground yourself in natural cycles instead of fighting them
- Build sustainable practices for the long term
- Reconnect with the natural world as renewal
- Align your work with you holistic values
Personal and Leadership Development
- Develop your authentic leadership style (not someone else’s)
- Navigate difficult conversations and relationships
- Build confidence and quiet imposter syndrome
- Lead with impact while maintaining your humanity
How It Works

Free 30-Minute Discovery Call
We start here. Always. To:
- Understand what’s bringing you to coaching
- Explore what you want to achieve (or figure out)
- Determine if we’re a good fit (chemistry and comfort matters)
- Answer any questions about the process
- When applicable, create our client coaching agreement to get started
No pressure. No pitch. Just a conversation.
What is a coaching session like?
Typical structure:
- Frequency: Every 2 weeks or monthly (your choice)
- Length: 50 minutes
- Format: Virtual (video) so you can coach from anywhere that you are comfortable
- Duration: As long as it’s serving you (typically 3-6 months, but flexible)

Each session:
- Grounding – Start centred (yes, we’ll actually do this)
- Reflect – On actions from last session and developments since then
- Focus – What matters most today?
- Explore – Powerful questions that unlock new perspectives
- Clarify – Make sense of what’s emerging
- Action – Clear next steps (if action is what’s needed)
- Support – Tools and resources for between sessions
Between sessions:
- Email support when you’re navigating challenges
- Resources tailored to what you’re working on
- Space to practice, reflect and experiment
What You Can Expect
A Space Just For You
Your time. No agenda except what serves you. A typical conversation arc to follow as needed, and dropped whne it does not serve you. A confidential space to think out loud, explore honestly, be completely real.
Powerful Questions
I won’t tell you what to do (you already know more than you think). I’ll ask questions that help you discover your own answers – the ones that actually stick. I’ll offer a different perspective to yours, ask you think think of other possibilities than things you have already thought of and offer tools to explore and make sense of issues, before moving onto what you can actually do to help yourself.
Practical Tools
Coaching isn’t just navel-gazing. You’ll leave with frameworks, grounding techniques, strategies you can use immediately. Including:
- The Circles of Concern/Influence/Control
- Grounding practices for refinding your emotional balance
- Decision-making frameworks
- Communication strategies
- Nature connection practices
Honest Reflection
I’ll mirror back what I’m hearing, challenge assumptions when needed, and show you perspectives you can’t see from inside your situation.
Accountability & Support
Between sessions, I’m here. To celebrate wins, troubleshoot challenges, and support your progress.
What Coaching Is (and Isn’t)
Coaching IS:
- ✓ Partnership focused on YOUR goals and future possibilities
- ✓ Space to explore, experiment, discover
- ✓ A space to breathe and feel human
- ✓ About unlocking your own wisdom and capacity
- ✓ Forward-focused while honouring your past
- ✓ Practical and action-oriented (when action serves you)
Coaching ISN’T:
- X Therapy (though it can be complementary)
- X Me telling you what to do
- X A magic fix for complex problems
- X Just talking without movement
- X For people who aren’t ready to do the work
Who This Is For
✓Anyone at a crossroads – career transitions, life changes, big decisions
✓ People feeling stuck or lost – knowing change is needed but unclear how
✓ Leaders and changemakers – developing authentic leadership
✓ Those experiencing burnout – or heading there
✓ Purpose-driven professionals – wanting alignment between values and work
✓ Anyone ready to do the work – coaching requires honest self-reflection
Investment
£90 per hour standard rate, package and holiday options available.
What’s included:
- 50-minute coaching sessions (as often as you need)
- Email support between sessions (if and when needed)
- Tailored resources and tools
- Access to grounding exercises and frameworks, daily mantras, meditations etc
Flexibility:
- Book as you go: Pay per session (£90/session) OR
- Package options: Discounts for commitment and holiday specials
- 6 sessions: £480 (£80/session)
- 12 sessions: £900 (£75/session)
Payment plans available for packages
Sliding scale: If £90 is genuinely not doable, let’s talk
Free discovery call always included – 30 minutes to determine fit
What People Say

Even after just two sessions with Jo, the course of my career has been positively altered in ways I don’t think were possible otherwise. Jos’ advice and techniques were instantly understandable, relevant and implementable. I would recommend sessions with Jo wholeheartedly.

Jo’s commitment to sustainability and her ability to weave environmental mindfulness into agile practices is truly remarkable. I witnessed Jo work on enabling teams to learn how to align goals with a greater purpose, creating not just value for our clients but also positive change for the people we work with and the work relationships we maintain.

Jo has taught me many things and always knew when to encourage me to spread my wings, but also when to take breaks and be kind to myself.
If you’re seeking to identify or solve (wicked) problems, she’ll have valuable insights – for your business, its culture, its purpose.

Joanna has a brilliant gift for breaking down complex sustainability strategies into actionable steps that technologists can implement.
I highly recommend Joanna – any organisation would immensely benefit from her know-how and dedication. Working with such an inspiring sustainability and Agile advocate has been a joy!

Jo is a fantastic coach! She took the time to really understand my challenges and gave me the right tools to overcome them. Her support not only improved my speaking skills but also gave me confidence during interviews. She helped me to find ways to ease my nervousness. Her thoughtful approach and tailored advice made difference in myself.
Get Started:
Book Your Free Discovery Call
30 minutes. No commitment.
Just a conversation
Frequently Asked Questions
How is coaching different from therapy?
Therapy typically addresses past wounds and mental health. Coaching is forward-focused – moving from where you are to where you want to be. Both valuable. Different purposes. Often complementary.
How long does coaching take?
Varies by person and goals. Some work with me for 2-3 months. Others for a year or more. We’ll discuss what makes sense for you.
What if I don’t know what I want to work on?
That’s completely normal and actually a great starting point. Part of coaching is gaining that clarity.
Can we meet in person?
Most coaching is virtual for flexibility. In-person possible for Edinburgh-area clients or intensive day sessions.
What if I need to cancel?
Life happens. 24-hours notice for rescheduling. Last-minute cancellations may be charged.
How do I know if you’re the right coach?
That’s what the discovery call is for. We’ll both get a sense. Good fit and trust are essential.
Is coaching confidential?
Absolutely. Everything we discuss stays between us (standard professional ethics apply).
What if I can’t afford £90/hour?
Let’s talk. I have some sliding scale flexibility. Don’t let cost be the only barrier if coaching is what you need.
Ready to Start?
You’ve already taken the hardest step – acknowledging you want support.
The next step is just a conversation. 30 minutes. No commitment. Just exploring whether coaching might help you navigate whatever waters you’re in.
Because the future can only be sustainable and regenerative – and it starts with you.
or email jo@piratejo.co.uk with questions
